"Very often I see marketing money, time, and energy being wasted.'
From expensive and restrictive retainers, unanchored advertising, and social media without a story, through to businesses focusing on the wrong metrics and an over-reliance on paid strategies. It can be a painful place.
Combine all these factors in a digital marketing landscape that is evolving at speed, and you will find businesses, products, and marketing strategies that are not aligned but are actually cannibalising each another.
Over the past 20 years, I have identified familiar recurring problems that hold back growth.
Please read on if you feel your brand, product, business, or service is at a critical point in time when it requires some new direction...